is the authentic non-alcoholic malt beverage in Egypt with a unique bitter taste, golden color and drinking rituals. It is made with care via a natural brewing process and natural ingredients.
Its golden color and foam are reflection of its good quality and distinction. Birell is “the masculine brand” that requires competence to handle its bitterness
Yet it is sociable, approachable and you can fi¬nd it in all public places. Birell is a market leader for the Plain Malt category, with 78% market share.
Its wide popularity is due to its unique benefits and attributes. Birell always had 2 main pack types, yet they were subject to various developments throughout the years:
- Birell’s 240 ml returnable bottle
- Birell’s 330 ml can