Growing With Communities

Tourism

We are committed to support the Tourism sector that is strategic to Egypt and is also important for our business. ABC in partnership with the Sawiris Foundation for Social Development and the German Hotels School in Gouna and with the endorsement of the Egyptian Ministry of Tourism and the Egyptian Tourism Federation launched the ‘Building the Pyramid for Sustainable Tourism in Egypt’ project.

The project aims at enhancing the services provided to tourists at hotels focusing on waiters training.

Education

In 2013, ABC fully funded the school and accommodation fees of the graduating class of the German Hotels School in Gouna including training opportunities at hotels.

ABC is keen on upgrading Egyptian youth through other initiatives including computer donations to schools in the communities where we operate.

ABC is also keen about the employee’s children development. In partnership with WellSpring Egypt and under the umbrella of Fayrouz, shop floor employee’s children benefit from a fully funded summer camp at Beit El Wadi. The ‘Summer Camp’ was launched in 2013 and is now an annual project with an increased number of participating children year on year.

Community Development

Through our partnership with the Sawiris Foundation, we have invested 40 mn EGP since 2009 in social, educational, job creation and community projects.

Annually, we distribute Ramadan Charity Bags among those in need in the neighbouring communities. This is an activity that we always conduct through our employees in the form of a volunteering activity that is always appreciated by our employees.

ABC is also keen about the employee’s children development. In partnership with WellSpring Egypt and under the umbrella of Fayrouz, shop floor employee’s children benefit from a fully funded summer camp at Beit El Wadi. The ‘Summer Camp’ was launched in 2013 and is now an annual project with an increased number of participating children year on year.